Business Consulting and Business Coaching – What’s the Difference

Business consulting has been a practise that has been around for many years and in recent years has become extremely popular. One reason is that people now recognise the importance of having an outside opinion to help point them in the right direction and also they understand that an outside opinion more often than not has absolutely no biases and so a business owner can rely on a completely impartial perspective.

Business Coaching has recently cropped up in the field and market and is often associated with business consulting but the question is are they the same or are they very much different sectors altogether?

A very simple way to put it is that a business consultant will often come in and deal with a specific problem or set of problems and then give the solution to the company. A business coach will not do this. Business coaching is aimed to help a business improve itself by coaching them into the right decisions themselves furthermore they will essentially help the business discover the correct solutions themselves by asking the right questions.

This has become very popular over the past few years as a business owner essentially develops their own skills and gets the correct answers through their own thought process and thinking. A business consultant would not do this as they would simply solve the problem based on their own thoughts and opinions. Both methods are very effective however business coaching seems to have that extra aspect of teaching attached to it which is found very valuable to company owners and managers.

It seems that business coaching is going to continue to grow because this method of teaching and coaching allows a Managing Director to learn how their business is moving and how to effectively solve problems and issues as they arrive. With business consulting it seems that a company could become very reliant on them to solve all their problems and issues especially if the owner loses their confidence in decisions making and effectively loses their grip on the direction of their business. Business coaches think that it is vital that this does not happen and strive to guide a business owner to make the correct decisions and essentially teach them what to do in future circumstances.

So the differences are quite clear in reality, a business consultant will give the solutions based on their own thoughts and opinions and a business coach will help a business owner get to the solutions based on the business owner’s thoughts and opinions by asking key relevant questions. The other question that many people ask is does this mean one is better than the other and the answer is no. Sometimes a business requires a decision and an outside perspective and so a business consultant is needed to give exactly that, however other times a business coach is ideal and it will allow a business to get to where they need to get to with the leader making the decisions.

Get Efficient Business Relocation From Professional Relocation Consultants

Relocating your business can be a very difficult proposition for any business organization, big or small. Money, time and effort spent over business relocation can be wisely used for the development of your business if you take the advice of relocation consultants. When an organization’s resources are used for the repositioning of the business, the services of the organization are interrupted, which would cause huge loss for the company.

Contacting professional relocation consultants can help a business organization in saving time and money used for relocation. The services provided by them vary from company to company. It is always advisable to involve the relocation consultants from a pre-move stage onwards. This means that the consultants will be in charge of finding out a new place for the business to relocate. Professionals have greater expertise in finding out the right place for your business and thus you can avoid investing on bad property or building.

Some relocation consultants also take up the responsibility of acclimatising the employees of the organization with the new place. Some employees would be having some skepticism about the new place and the environment. The consultants would give adequate advice and suggestions to the employees to ride over this uncertainty, what human resource management theories call as the “fear of the unknown.”

Relocation consultants [http://www.workspacepeople.com] that are having local knowledge would help you to stand in good stead with your business relocation. The local knowledge would help the consultant to organize a lot of activities of relocation in an effortless manner. Finding good professional relocation consultants has become easy with the introduction of search engines. At the same time before choosing a consultant, you should always take the opinion of other organizations that have taken the service of that particular relocation consultant.

Get Efficient Business Relocation From Professional Relocation Consultants

Relocating your business can be a very difficult proposition for any business organization, big or small. Money, time and effort spent over business relocation can be wisely used for the development of your business if you take the advice of relocation consultants. When an organization’s resources are used for the repositioning of the business, the services of the organization are interrupted, which would cause huge loss for the company.

Contacting professional relocation consultants can help a business organization in saving time and money used for relocation. The services provided by them vary from company to company. It is always advisable to involve the relocation consultants from a pre-move stage onwards. This means that the consultants will be in charge of finding out a new place for the business to relocate. Professionals have greater expertise in finding out the right place for your business and thus you can avoid investing on bad property or building.

Some relocation consultants also take up the responsibility of acclimatising the employees of the organization with the new place. Some employees would be having some skepticism about the new place and the environment. The consultants would give adequate advice and suggestions to the employees to ride over this uncertainty, what human resource management theories call as the “fear of the unknown.”

Relocation consultants [http://www.workspacepeople.com] that are having local knowledge would help you to stand in good stead with your business relocation. The local knowledge would help the consultant to organize a lot of activities of relocation in an effortless manner. Finding good professional relocation consultants has become easy with the introduction of search engines. At the same time before choosing a consultant, you should always take the opinion of other organizations that have taken the service of that particular relocation consultant.

There is an excessive amount of traffic coming from your Region.

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Life Sciences Consulting to Create a Lean Culture in Biopharmaceutical Manufacturing

Life sciences consulting is beginning to catch on in the technologically complex and highly regulated area of biopharmaceutical manufacturing. The reason is that many previous attempts at implementing lean manufacturing techniques in this industry have generally been “superficial” and have, consequently, produced “only limited benefits.” With qualified consultants, however, the story can have a different ending.

In an October 2009 article, “Harvesting the Benefits of LEAN in Biopharmaceutical Manufacturing” (BioPharm International 22.10), Thibaud S. Stoll and Jean-Francois Guilland explain: “LEAN has… been implemented in many manufacturing industries, where it has triggered major transformations. However, LEAN has often brought only limited benefits. The first reason is that LEAN often has been implemented in a superficial manner, with a focus on ‘just-in-time’ objectives only, without being understood as an entire system that must permeate an organization’s culture.” And there’s the key: an organization-wide buy-in and subsequent cultural shift.

Pharmaceutical consultants have the job, then, of fostering a “process-oriented organization… to ensure optimal support of LEAN and the development of a culture of continuous improvement.” Stoll and Guilland propose a unique way for consultants to go about this during the preliminary assessment and analysis stages of a Lean implementation.

They propose, after the quantitative objectives have been set, the use of what they call a “blue sky vision.” What this involves is getting the team to envision the how the process would look freed of any limitations or constraints, that is, “the ideal efficiency level.” To arrive at this blue-sky vision, all “regulatory, technological, organizational, economic,” and “safety-related” constraints are simply set aside. And, then, “only the constraints which cannot be realistically eliminated within the timeframe of the project are carefully added back.” The result is what Stoll and Guilland call the “practical vision”-the vision that consultants and management together use to determine the situation-specific Lean objectives and precise steps to be taken.

Stoll and Guilland maintain that this approach usually results in more “ambitious” Lean target objectives and a more robust implementation, often with “dramatic improvements.” “This approach,” according to Stoll and Guilland, “has two main advantages over a traditional stepwise optimization process, where incremental improvements are made sequentially in different areas (e.g., technical, operational, organizational) or activities (e.g., manufacturing steps).” The first advantage is that improvements generally come about sooner and are more marked because everyone is operating from a “clear vision of the end-stage.” Second, this approach often provides a way around the resistance of team members. They are involved from the very beginning and have already made “the mental journey of going first to the ideal and theoretical situation.”

Further, with respect to life sciences consulting in Lean implementation efforts, Stoll and Guilland are firm in insisting that it is “not just about manufacturing,” that the same consulting approach can be applied to, for example, the supply chain and technical development as well. They explain that Lean’s “philosophy and principles can, and should, be applied to other business areas, to improve processes and teamwork by eliminating bureaucracy and silo thinking.” Still, they caution that a successful Lean implementation “should not be a one-time project” and should be “executed in several steps” in order to develop a sustainable “culture of continuous improvement.”

Engendering and sustaining that “culture of continuous improvement” is where qualified pharmaceutical consultants, steeped in all aspects life sciences consulting, can prove to be a great boon, especially in biopharmaceutical manufacturing.

Adult ADHD: Are You An Idea Machine?

It’s true: people with Adult ADHD come up with 10 more great ideas in a single day than people without Adult ADHD do in a week. Problem is, we get distracted by these new ideas and don’t ever finish the old ones! Find out the trick to using your new ideas without getting distracted from your main go

Chances are,Guest Posting if you have Adult ADHD, you’re an “idea machine”–you come up with great new ideas all the time, maybe several in a day!

Problem is, the ideas are often unrelated to what you already decided to work on, and so each new idea becomes a distraction that takes you further away from your larger goals. What can a person with Adult ADHD and too many good ideas do?

I have Adult ADHD myself, and I have 10 great ideas a day, minimum, that are “million-dollar ideas.” How do I actually implement one of them and get something done? I don’t want to just stop having great ideas. I love thinking about new ideas. It’s one of the things I’m best at doing.

I say, “Okay, when I have a great idea, it’s my job to figure out how I can take what’s really great about that idea, and apply it to what I’m working on–that is, working on ALREADY.” This is something every person with Adult ADHD needs to train themselves to do.

Here’s how it works:

Let’s say I’m working on a website about Attention-Deficit Disorder. What happens if I have a great idea about a restaurant they should open up in my local town? I know it would be a great idea. Why don’t I just go out and open a restaurant?

Well, I don’t really want to open a restaurant. I’ve worked in a lot of restaurants, and I know that I don’t want to deal with the restaurant business. For one thing, it’s boring, and boredom kills people with Adult ADHD. But still, it’s a great idea.

So what I say to myself is, “What’s so great about this idea, and how can I apply the essence of what’s so great about this idea to my Adult ADHD website?

Do you see how that works?

As people with Adult ADHD, we tend to think in an all-or-nothing, black-or-white kind of way: “Do I follow the entire idea and go open a restaurant or not?”

But what you really want to say, to make your Adult ADHD work for you, instead of against you is: “How can I apply this great new idea to the project I’m working on already?”

You train yourself to do this over time. You can even do it in conversations when you’re brainstorming with friends or business partners or whatever.

When random ideas come up, just say, “Hey, that’s a really good idea. How do we apply that to what we’re working on? What makes that idea so good? Why am I so excited about that idea?”

In the case of the restaurant idea, the original idea was, “It would be great to have a Mexican Restaurant here because there isn’t one in town and everyone wants one.”

So, when I applied that concept to my current business, it became “What does everyone with Adult ADHD want that isn’t being given to them?” If I can come up with that, then I’m all set.

The point is, if you can use your Adult ADHD to figure out how to flip your ideas up and switch them around to be focused on your bigger goals, then you’re way ahead of people without Adult ADHD–because you have about 5 great new innovative ideas a day!

Just imagine how much progress you will make if you apply them to your main project every day, instead of getting distracted…you’ll be a powerhouse!

To find out more about how to turn your Adult ADHD distractions into advantages, like how to use multi-sensory stimulation to focus in on your projects, just see below.

50 Surefire Business Card Tips

Business cards are one of the most powerful and … … tools you can use. Here are 50 surefire tips to make the most out of your business cards:· Your business card must … mor

Business cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:

· Your business card must communicate more than just your contact information. Make sure that your card includes a tag line that explains what you or your company do.

· Order them in large numbers. By ordering 1000 your cost per card will be significantly lower than if you ordered 500.

· Even if you can produce your business cards at home using an inkjet printer,Guest Posting have your business cards professionally made by a printing company. Your business card will be the first impression your prospects receive of your business, so let them convey the best possible one.

· Avoid using standard clip art as your business logo. A logo brings credibility and brand awareness, so before you invest in business cards have a logo professionally made for your business. Nowadays, there are online companies that can produce a professional logo for as little as $25, so there is no excuse for not having one made.

· Put up a website and use the URL in your business cards. If you don’t have a website, people will notice the absence of a web address in your business card and, depending on the business you are in, it may make you lose credibility.

· Keep all the information in your business card current. If you changed address or phone number, don’t scratch the old number and write down the new one by hand; get new business cards.

· Keep your business card simple. Don’t use too many fonts or try to cram too much information in it. Try to use a pleasant layout and make sure that your main message (your tagline or your unique selling proposition) doesn’t get lost.

· If you live in the US, limit your business card size to 3.5″ x 2″. Anything bigger will not fit in standard card holders and your card may end up in the trash. Business cards in Europe tend to be larger, but so are the wallets and card holders.

· Make sure that your business card reflects your image. If you are an artist or a graphic designer, it is OK to use trendy colors and fonts. If you are an investment banker, a sober layout and colors such as blue or gray work better.

· Your business card is an integral part of your brand or corporate identity strategy. It should follow the same graphics standards as the rest of your communications material (stationary, brochures, letterheads, etc.).

· Find a way to make your business cards stand out. I’ve seen business cards with one of its corners cut in an angle, or with an interesting texture, all of which makes your business card stand out of the crowd. The best one I’ve seen is from an interior designer, who used a hologram to show a room before and after a redesign.

· Make your business card easy to read: use high contrast between the background and the type. Light background with dark type works better.

· After your logo, your name should be the largest piece of information on your card.

· Make sure that all the information on your card is printed in a large enough typeface to be easily readable.

· Run your business card copy through a spell checker and double-check your contact information.

· Keep your business cards with you at all times. Keep a stack in your car, in your house, in your office, and in your wallet.

· Leave your business cards in billboards at supermarkets, schools, stores, libraries, etc.

· When giving away your card, give two or three at a time, so that your contacts can in turn distribute them to other people. This will not only help you distribute them faster, but will generate a beneficial “endorsing effect”.

· Include a business card with all your correspondence. People may throw away the letter, but will usually keep the business card.

· Make your business card go the extra mile: use the back of the card to print more information: special offers, checklists, schedules, etc.

· Throw in a business card in every product you ship.

· Send a business card with any gift you send, instead of just a card with your name.

· Scan your card and use it as an attachment to emails.

· Use your business cards as name tags. Get a transparent plastic cover with a pin, and attach it to your lapel. Wearing it on your right side tends to make it more noticeable.

· Use your business card as a name tag on your briefcase. Make sure that your company logo and tagline are visible. This way, your business card will turn into a “conversation piece” during plane rides, which may help you meet interesting people and good business contacts.

· Use your business card as an ad: many publications offer “business card size” classified ads. If you design your business card properly, it can double up as an ad in those publications.

· Don’t give your business card too quickly. It may be perceived as pushy. Try to establish a conversation with your prospect first. For example, ask them what do they do. That will usually prompt them to give you their card. That is the perfect moment to give them yours.

· Don’t try to give your card in situations where many people are giving them to your prospect. Wait for a moment when you can capture your prospect’s attention span.

· Another tactic you can try when your prospect is overwhelmed and can’t pay you enough attention is to send your card by mail. Pretend you ran out of business cards and ask for theirs. Then, mail them your card and take the opportunity to drop a follow up note.

· If you have a mobile phone number or a direct phone number that is not listed in your business card, write it at the back of your card before handing it out, and tell your prospect that you are giving them your direct number. This will make your card more important, and less likely to be lost or thrown out.

· Another way of increasing the chances that your prospect will keep your card is by printing valuable information on the back, for example important phone numbers (local police, hospitals, etc), a calendar, or a football schedule.

· Offer to hand out cards of complementary (non-competitive) business people in exchange for them distributing yours. An example of non-competitive businesses is real estate brokers and mortgage brokers.

· If somebody gives you their business card, you should give them yours in return.

· Always give your business card face up.

· Take a cue from Far East business people, who hand out business cards with both hands. It helps give the impression that your business card is something very important.

· If you conduct business internationally, use the back of your card to print a translated version of your business card in your customers’ language. Even if they have no problem reading English, it will be a classy touch and they will appreciate it.

· If you sell different product brands and want to put their logos on your business card, print them in only one color. Using each logo’s brand colors could make your business card look chaotic and busy.

· Create a business card in magnet form. Magnets are widely used, to hold important papers on the refrigerator door at home and on file cabinets at work. They are always visible and always get read.

· When receiving somebody else’s business card, don’t put it away immediately. Instead, keep it in your hand for a while you talk to your prospect, or place it neatly over the table, and try to develop a conversation based on the information on the card.

· Use the back of the cards you receive to write down important facts about the persons who handed them to you. It will help you enormously when you follow up with them.

· If you are in a profession where relationship selling is important, it may be a good idea to include your picture in your business card (i.e. real estate brokers).

· Even if your business is a sole proprietorship, you can still use “account manager” as your title instead of “owner” or “president”. If you do sales (and we all do) “account manager” is a perfectly appropriate title, and it will give the impression that you work for a larger company.

· Use logos of organizations that you or your business belong to in your business cards. They are an easy way to provide instant credibility to your business. For example, if you operate a repair shop you can display the logo of the National Institute for Automotive Service Excellence (ASE) or the Triple A (AAA). (Check with them first about the terms of use).

· If you participate in affiliate programs online, you can still use business cards to promote your affiliate links. Use the name of the affiliate company as the company name, use ‘partner’ or ‘associate’ as your title, and the URL of the directory or web page where you have placed your affiliate links as your web address. Just because affiliate programs are online doesn’t mean that you can’t use off-line marketing methods to promote them.

· If you need to give cards to different kinds of prospects (for example if you are a student looking for work), make business cards with just your name and contact information, and attach custom made self-adhesive labels at the back with information of interest to each specific prospect.

· Include an information email address (for example: [email protected]) that is set in autoresponder mode, that automatically triggers an email message with full information about your product, service or company. This will increase the effectiveness of your business card since you will give your prospect much more information that you can fit in a card.

· Take good care of your business cards. Keep them clean and crisp in a cardholder. Don’t give away cards that are bent or damaged.

· Try to get a cardholder with two pockets. That way, you can use one for your business cards and the other one for the business cards you receive.

· Keep all the business cards you receive neatly organized in a rolodex. It will save you time and will provide you with a database of contacts with whom to build positive business relationships.

· Collect all the business cards you can find, even if you don’t need them. Together, they will act as an “idea file” that will provide you with valuable tips that you can use to design your business cards.

The Steps from Product Idea to Product Success

… once said that his statue of David was embedded in the block of marble and he merely chipped away the edges to reveal it. Is your product idea inside your mind just waiting to come alive

Michelangelo once said that his statue of David was embedded in the block of marble and he merely chipped away the edges to reveal it. Is your product idea inside your mind just waiting to come alive? Or,Guest Posting is your product already formed and you need only to smooth out the edges?

Using my Market-Step process your idea will come to life as we progress in the following steps from idea to launch:

1. Self-Evaluation
2. Concept Evaluation
3. Prototype Evaluation
4. Product and Market Planning
5. Product Development and Marketing Tactics
6. Product Launch, Marketing and Selling

Please use this roadmap as a navigational tool to guide and monitor your progress. (See www.Product-Coach.com > Articles for a graphical flowchart.)

Getting Started

* Protect Your Idea (Chapter 4)
When you have an idea, you need to protect it. The first line of defense is to set the date of conception. Start by documenting your idea in an inventor’s notebook, but don’t file a patent until you evaluate its marketability.

Market Research and Evaluation

* Self-Evaluation (Chapter 9)
Start the Market-Step process by evaluating your product idea’s marketability. Your product idea is marketable if and when it solves a problem, meets a need or want, overcomes competition, and generates a profit.

* Concept Evaluation (Chapter 11)
The second step of the Market-Step process is to determine if people like the concept of your product idea. To test your invention, you’ll need to uncover which people or companies are your future customers. After identifying potential customers, ask them to evaluate how well your product idea solves a problem, or meets a need or want.

* Prototype Evaluation (Chapter 12)
The third is detailed evaluation by giving people a prototype to examine. A prototype is a working model that looks, feels, and functions similarly to the finished product. I’ll lead you through the process of creating a prototype that resembles what your customer wants. Then, I’ll show you how to get detailed feedback by interviewing potential customers.

* Funding Your Idea (Appendix F)
Do you need to raise money to develop and market your product? Initially, you’ll need money for expenses such as market research, equipment, and prototype development. Raising money is a normal part of doing business when you start, grow, and expand.

* Patent Review (Chapter 13)
You performed a preliminary patent search earlier. Now it’s worth your time and money to perform a detailed patent search and possibly file for a patent.

* Self-Market or License (Chapter 14)
What do you do with your new product? Your choices are to either self-market or license it. In some cases you can do both or sell the rights. Self-marketing means turning your idea into a marketable product that you intend to sell directly to an end-user, and/or through a distributor or retailer. Under a licensing agreement, a business will produce and sell your product in exchange for royalties.

Path A: Self-Market Development

If you’ve decided to self-market, follow the remaining steps on Path A. If you’ve decided to license your idea, see the next section for Path B.

* Product and Market Plan (Chapter 15)
Plan your work and then work your plan. The fourth step of the Market-Step process involves planning product design and marketing programs. Product design results from combining your innovation with needs and wants you’ve discovered through research. Market planning involves positioning, pricing, and communications.

* Product and Market Development (Chapter 16)
In the fifth step you’ll develop your product in stages (i.e., alpha, beta, commercial release). You’ll use the beta product to obtain feedback to confirm functionality and eliminate bugs before final production.

* Product Launch, Market and Sell (Chapter 17)
In the sixth step you’re ready to move into production and launch your product. This is the most exciting part of your project. You’ve given birth to your idea and are bringing it out into the world. And as you would with a child, you’ll need to nurture and grow your product, with marketing and sales strategies and tactics.

Path B: Licensing

You’ve determined that licensing is for you. Follow the steps in Path B to license your product idea.

* Licensing Proposal (Chapter 5)
Before approaching a company or product agent, organize your marketing research into a proposal. Some companies have their own forms to fill out; others ask to submit in your own format.

If you feel comfortable presenting and negotiating, seek companies on your own to license your product. Otherwise, find product agents who will seek companies and negotiate on your behalf.
If the company likes what you have, you’ll then negotiate a licensing agreement, then carry out the obligations, and collect royalties.

Going Forward

Now that you have an overview of the steps, my book Product Idea to Product Success, takes you through the details of the Market-Step process, one step at a time.

* This article can be freely published as long as it is not edited, author information is present, and the copyright notice is posted.

Creative Strategies for Brainstorming for Business Success

We … … every time a fresh idea pops into our minds. We … creative … in … from a pastel painting to a business plan. By trying these ten tips, you will disc

We experience creativity every time a fresh idea pops into our minds. We recognize creative imagination in everything from a pastel painting to a business plan. By trying these ten tips,Guest Posting you will discover some amazing creative abilities that may surprise you.

1. Substitute someone else’s perspective for yours. How would a teacher, lawyer, actor, artist, explorer, journalist, psychologist, engineer, homemaker, child, or accountant approach your idea or subject? Don’t know? Ask them!

2. Look at your idea through the eyes of a critic. For each idea, make a list of all criticisms that may arise. Try to develop as many solutions as possible for overcoming obstacles or repairing weaknesses in your idea.

3. Connect your idea to other worlds or fields. Look at the worlds of Politics, Art, Science & Medicine, Hollywood, The Ice Age, Astronomy, Astrology, Ballet, Animation, The Army, Asia, Teaching, Music, Europe, and the like. Can you make an analogy, and what ideas can you draw upon from these fields and worlds?

4. Magnify your idea. What can you do to enlarge, expedite, extend, strengthen, exaggerate, dramatize, or improve your idea?

5. Simplify your idea. Can you condense, trim down, compact, minimize, or narrow your idea?

6. Change your idea. Modify the name, color, sound, shape, form, function, smell, taste, and properties of your idea.

7. Make your idea meet the needs and wants of the masses. Does your idea meet the basic needs and wants of more comfort, money, food, shelter, time, space, convenience, attractiveness, health, and beauty? If not, alter your idea to meet one if not all of these needs and wants.

8. Add more value. What will add more value? Add extra features, durability, safety, thickness, accuracy, guarantees, uses, and freebies.

9. Examine what others have done. Emulate professionals and experts who have had great success with a similar idea or product. Are you facing a problem that has already been solved? Use the past as a tool for experimentation and learning.

10. Flip a coin. When you cannot make a decision, flip a coin. Once the coin falls, use your intuition and gut to make a decision. If you feel comfortable with the result, go with it. If you feel uncomfortable with the coin toss, make the opposite decision.

Getting Ahead In Your Job Or Career With Your Creative Idea

The key to getting a job promotion or lifting your career to a higher level is to be a creative thinker and the ability to influence others to go along with your ideas.

Do you have a great idea to can raise the bottom line of the company you work for? Such an idea could be to raise productivity,Guest Posting lower the cost of production or a clever idea to raise staff morale. In the past, you may have a frustrating experience when your idea was rejected or ignored. The reason could be that nobody told you “the secret”. When a great idea pops into our head, the next step is to sell your idea so that others will buy into it. Here are seven important steps that you can take in that process;

1. Don’t get too excited about the idea. Think it through a couple of times. It may have flaws that others can see, although they may not be apparent to you. Take time to work through the kinks. At the same time, others may not see your idea’s financial rewards that you find obvious.

2. Don’t get frustrated by rejection. Most great ideas face some form of rejection. You can deflect negative criticism by asking for constructive input, for instance, getting feedback to improve an idea or to overcome a hurdle.

3. Ask correct questions. Aim to understand what your managers mean by creativity and innovation. What is their “box” when they use the term “out-of-the-box”? How do they view the development of the products, processes and technology supporting them? This step is crucial in discovering “the secret”.

4. Collect pertinent information. Are there technological or market trends that can help you back up your ideas? Are you aware of developments of local and foreign players in the industry? Can you provide what your customers are looking for?

5. Create many ideas. Its time to stretch your imagination to create more than two options. Use your memory and past experiences to guide you on how you can improve a situation. These are the best guides for great ideas. When you generate many options, you will get a better understanding of the different perspective and possibilities you have.

6. Choose your ideas carefully. What should your perfect solution look like? Start building a series of criteria or “must haves” to guide you to a great solution. You may wish to make a spreadsheet or chart to help you tick off the essential features of a great idea. Then give each feature some points, the more important the feature, the more points you should award.

7. Make ideas into solutions. Identify and remedy potential flaws or turn them into leverage points. The weakness of an idea can become its strength if seen from another perspective. For example, 3M’s Post-It pads use a weak glue and it was a result of an unsuccessful attempt to create a strong glue for paper.

Six Great Guidelines To Creating A Great Idea

1. Start small. Think of a modest feasible improvement. You can later add on to it as you get more competent and create great benefits for your company.

2. Your knowledge bank is your resource. Keep a look out for your competitor’s products and global trends to help you gather fresh insights.

3. Persevere and persuade. This is the toughest part of the process. You need to be a great sales person to sell your idea. That means communicating the calculated risks, the testing period and monitoring the milestone of progress. Remember never to sell an idea purely on excitement.

4. Do not succumb to the fear within. All novel ideas have an element of risk. We all have an inner fear that tell us that it won’t work or we’re opening ourselves to ridicule. As Einstein once said, “If the idea is not absurd at first, there is no hope for it”. The process of making sense or connecting an idea to reality is a separate one.

5. All great ideas have their own time. Some of them may flourish at a later date.

6. Learn from your mistakes. Don’t be afraid of making mistakes. There are valuable lessons to be learn from them. You can apply these lessons in future innovative initiatives.

All great ideas take time to nurture. Your memory is the storehouse of your creative genius that you can use to create great ideas. Remember to value other people’s perspective. With that, you will enable the company to see the possibilities of new business models and markets or even to re-define the industry.